In a deal announced yesterday, the Walt Disney Company has agreed to acquire Marvel Entertainment, Inc.. and their over 5,000 Marvel characters including the rights to movie and game-based characters.
The Marvel characters, which include Iron Man, Spider-Man, X-Men, Captain America and Fantastic Four , appeal to the young male population which, many agree, will compliment Disney's current lineup of characters geared more toward girls.
We think this is great news. We're hoping this opens up opportunities for artists to include these characters in their line of collectibles in the future.
Ike Perlmutter, Marvel’s Chief Executive Officer said that "Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses."
"This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company.
Read Disney's Marvel official announcment